Nicholas Snow is the creator of “The Power To Be Strong” HIV Testing/Safer Sex Awareness Song & Music Video Campaign (available on iTunes, and subtitled in 20 languages on YouTube). He travels the world as a Global Ambassador in the fight against HIV/AIDS.
“I intend for my song and life experience to continue to inspire HIV testing throughout the world,” explains Snow.
About the world tour Nicholas Snow explains, “I partner with an airline to get me to a particular destination, a local hotel to accommodate me during my stay, and the local travel and tourism bureau to help me access the best local attractions, and I then report these adventures to my worldwide media audience during live broadcasts, celebrating the destination, and acknowledging everyone’s support. I select my destinations in partnership with local and interested HIV/AIDS service organizations, report their good work to my worldwide audience, and speak about all the good things they do when being interviewed by local media to advance the key message of my campaign, ‘Get tested and live longer and be strong.’”
The above partnership structure allows a powerful HIV testing/safer sex awareness message to be delivered to tens of thousands of people (if not more) locally for a very low cost, which can be underwritten by donors or even covered by book sales at a book signing for Life Positive: A Journey to the Center of My Heart. It’s a win-win for everyone involved.
Since going public with his HIV status at a press conference in Bangkok, Thailand, Snow has become one of the world’s leading freelance proponents of HIV testing, having reached over 5,000,000 people with his campaign, including on national television in Malaysia and Thailand (on Modern 9 TV during a telethon for the Thai Red Cross AIDS Research Center). Snow visited Kuala Lumpur, celebrating the good work of the PT Foundation as well as the Malaysian AIDS Council, generating 2.5 million media impressions (about 10% of Malaysia’s population).
The tour incorporates live performances of the song, media appearances, public speeches, book signings, and the creation of globally-focused episodes of Snow’s hit BlogTalkRadio show, SnowbizNow, which has reached over 1.3 million listeners since premiering in late July 2012. He is also a contributor to The Huffington Post.
Potential collaborators should contact Nicholas Snow using the form below.